- Rebranding: Strategxy provided Cascade Village with innovative solutions to their challenges by implementing a comprehensive rebranding strategy. This included creating a new logo, theme, branding guidelines, and color palette to better reflect the vision for the community. A new slogan, “Live Bend,” was developed to encapsulate the essence of Cascade Village. By positioning the community as a gateway to retirement living, Strategxy highlighted the beauty and appeal of Cascade Village. The rebranding efforts incorporated elements of Bend’s landscape, landmarks, city attractions, parks, culture and historic areas into the brand to showcase the unique charm and character of the community. Strategxy offered comprehensive branding and design solutions for Cascade Village by introducing themed home models inspired by the natural landscapes of Bend. This innovative approach allowed potential buyers to envision themselves living in homes that harmonized with the surroundings. Strategxy also revamped the photography of the community, providing new visuals that captured the beauty and essence of Cascade Village. Additionally, 3D tours were created to offer virtual walkthroughs of the homes and community spaces, enhancing the buying experience for prospective residents. To streamline the sales process, a new database for the manufactured home inventory was established, making it easier for buyers to explore available options. Furthermore, Strategxy produced commercials to be featured on the website and television, showcasing the unique appeal of Cascade Village and attracting a wider audience to consider this community as their future home.
- Design: Strategxy played a pivotal role in transforming Cascade Village by revamping the clubhouse into a modern and inviting space. Through strategic design and renovation efforts, the clubhouse was given a fresh look and feel that aligned with the upscale vision for the community. Strategxy also leveraged their expertise to consult on the design and development of new amenities at Cascade Village, including walking trails, picnic areas, a pickleball court, basketball court and a pond. By conducting thorough research, analyzing community needs, and collaborating with landscape architects and engineers, they ensured that the amenities were strategically placed and designed to enhance the overall appeal and functionality of the community, creating a vibrant and inviting outdoor space for residents to enjoy. Additionally, new signage was implemented throughout Cascade Village to enhance visibility and create a cohesive brand identity. To boost community engagement and create a vibrant social atmosphere, Strategxy developed a new social events calendar that offers a diverse range of activities for residents to enjoy. Graphics were also integrated into various elements within the community, such as promotional material and digital platforms, to further enhance the overall aesthetic appeal and branding of Cascade Village.
- Marketing: Strategxy served as a valuable liaison between Cascade Village and key stakeholders in the community, including the city, Sherriff’s Department and Bend Police Department. By fostering strong relationships and open communication channels, they ensured a safe and secure environment for residents. In addition, Strategxy utilized community outreach marketing strategies to promote Cascade Village effectively. This included leveraging platforms such as Google SEO, paid online advertising and third-party real estate sites like Zillow, Redfin and Homesource.com to reach a broader audience and attract potential homebuyers. By optimizing the visibility of Cascade Village on digital platforms and employing targeted marketing tactics, Strategxy successfully increased the community’s online presence and generated interest in the property.
- Social Media: Strategxy expertly manages Cascade Village’s social media presence on Facebook and Instagram, curating engaging content and fostering a sense of community online. By sharing updates, events, and highlights from Cascade Village, they effectively connect with residents and potential buyers, building brand loyalty and awareness. Additionally, Strategxy played a pivotal role in organizing and planning a large-scale Spring Festival for Cascade Village, coordinating all aspects of the event from logistics to marketing. The festival provided an opportunity for residents to come together and celebrate the community’s vibrant spirit. Furthermore, Strategxy crafted and distributed press releases to local media outlets, effectively generating buzz and excitement around the festival and Cascade Village as a whole. Their strategic approach to social media management, event planning and public relations has helped elevate Cascade Village’s presence and reputation within the community.
Sales Consulting: Strategxy provides expert consultation to Cascade Village on sales strategies by focusing on efficiently selling all units and model homes in the shortest possible timeframe. By developing a master plan concept for the community, they were able to map out the remaining homes and coordinating lots, and guide the selection of models, elevations and interior options packages with enticing upgrades. Strategxy worked closely with designers to create visually appealing collateral such as the Cascade Village magazine brochure, booklet, promotional flyers, and individual sales sheets for each model and lot to showcase the homes effectively. After completing the community planning phase, Strategxy meticulously priced out the lots and devised pricing strategies for all new models. They also established an in-house sales office to streamline operations. Strategxy conceptualized the Cascade Village brand and enlisted a principal broker to lead all sales efforts. By implementing an efficient in-house sales system and overseeing all community operations Strategxy has thus far been able to drive successful sales outcomes.
">
