“Traditional marketing talks at people. Content marketing talks with them.” - Doug Kessler

Content Creation

We Tell Your Brand Story

Effective website content informs, entertains, and inspires, establishing credibility and trust while connecting with your target audience.

At Strategxy, we specialize in creating relevant content that sparks conversations with potential customers. Through sharing compelling stories tailored to your business and delivered on the right channels, we nurture these discussions into relationships and, ultimately, sales.

Our comprehensive marketing approach takes brands from conception to creation to conversion, leveraging the creative talents of our in-house writers, designers, and videographers. By combining their expertise with the valuable insights gleaned from analytics tracking and campaign measurement, we deliver greater search visibility, increased brand awareness, and proven return on investment.

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Copywriting Services

Our team of U.S.-based creative storytellers utilizes digital tools to craft optimized content that grabs attention and encourages engagement. Strong copywriting serves as a vital entry point into your sales funnel, making it an essential component of your website content strategy. Whether you need assistance with landing pages, banner ads, campaign materials, internal assets, lead generation emails, or other sales-enablement collateral, we've got you covered.

Graphic Design Services

Recognizing the power of visuals, we offer custom illustrations, branded infographics, and creative designs that set your brand apart from the competition. In addition to personalized branding work, we create professionally designed eBooks, white papers, case studies, sales sheets, executive reports, and more. From infographic design to web page layout, our team has the vision and skills to bring your brand to life.

Video Marketing Services

Video is an indispensable investment in today's digital landscape. Our video marketing services cover a wide range of content, including customer testimonials, on-location shoots, corporate promos, in-studio productions, live event coverage, and multipurpose animations. Our team of videographers, animators, and studio specialists are experts in their craft, helping you achieve higher engagement and reach across all channels.

Blog Writing Services

Our content creation process revolves around writing for your target audience and optimizing for search engines. Our content writers immerse themselves in your industry and collaborate with subject-matter experts to showcase original thought leadership. By utilizing real-time data from leading content marketing tools like Google Analytics, we create engaging, SEO-driven blog posts that resonate with your audience and drive meaningful conversations.

White Paper Marketing Services

White papers serve as valuable resources for high-intent readers. We conduct industry interviews, gather timely research, and expertly craft content that positions your business as a thought leader in your field. These long-form, data-rich assets are instrumental in lead generation efforts, and our proprietary Arch software enables seamless integration of downloadable assets into various content and distribution strategies, maximizing lead capture.

eBook Marketing Services

Combining captivating content writing with visually stunning graphic design, our eBooks captivate and retain audience attention. They serve as effective tools for presenting complex topics in a simple, easy-to-follow format. Like white papers, eBooks provide ample opportunities for lead generation through dedicated landing pages and customized Call-To-Actions, ensuring maximum impact and conversions.

Our Comprehensive Content Creation Process:

After years of experience working with clients across various industries, we have developed a refined content creation process that consistently delivers exceptional results. Here's how it works:

  1. Understanding Your Brand:

    2. To start, our content creators invest time in thoroughly understanding your brand. Through conversations with key stakeholders in your organization, we gain insight into essential brand elements such as mission, values, style, tone of voice, and color palettes. Armed with this knowledge, we ensure that your content not only provides accurate and thought-provoking information but also reflects your brand's unique look and feel.

  2. Developing Content:

    3. Next, we transform ideas into tangible content. Our writers conduct extensive industry research using reputable government, news, and industry sources to create valuable original content that resonates with your customers. Additionally, we conduct in-depth interviews with subject matter experts to delve deeper into specific topics and establish your brand as a thought leader.

    Our team of designers, animators, and videographers then take the written content and enhance it with visually captivating imagery and graphics, always adhering to your brand guidelines. This process brings your content to life, making it enjoyable for your audience to consume.

  3. Optimizing Your Long-term Strategy:

    4. We don't stop at delivering content; we continuously monitor its performance, as well as your overall campaigns, to ensure that they align with the goals we established together. By identifying what works well, we can replicate successful elements in future campaigns. Moreover, we use insights from underperforming content to optimize strategies and improve their effectiveness.

Get in touch with us to discover more about Strategxy content creation consulting services!
Why Choose Content Creation Services?

Our goal is to simplify the process of building effective marketing strategies for our clients. Here are the pain points we address:

An Extension of Your Marketing Team
  • If you have the expertise, ideas, and strategy but lack the time and resources to create content, we can help. Our content creators become an extension of your in-house marketing team. By understanding your brand nuances and producing exceptional content, we save you the effort and expense of managing a full-time team.
Wide-ranging Industry Expertise
  • In niche industries with extensive competition, it can be challenging to create standout content. Our experienced content creators possess the skills to write across all industries while adhering to your unique brand and style guidelines. When you utilize our content creation services, you can trust that the content you receive will be high-quality, accurate, and relevant to your target audience.
Content That Drives Conversions
  • Creating content that motivates your audience to take action can be a struggle. Our content creators prioritize creating engaging content that resonates with readers and encourages them to complete desired actions such as generating leads, gaining email subscribers, or increasing website traffic. We strike a balance between creating content for people and optimizing it for search engines, ensuring effectiveness.
What to Expect When Working with Us
  • At Strategxy, we don't just create content; we deliver results. When you choose to work with us, you can expect the following benefits:
Access to a Dedicated Team of Content Creators
  • We understand that building a deep understanding of your business and industry takes time. That's why we assign a dedicated team of content creators to work with you throughout our engagement, ensuring seamless consistency between our team and yours.
Established Thought Leadership
  • Our content creators delve into the intricacies of your business, collaborating with you to identify cutting-edge ideas and stories. We then transform these concepts into well-researched, polished content, positioning your brand as a thought leader and establishing real authority in your industry.
Increasing Brand Awareness
  • Through our exceptional content, we ensure that your brand remains top-of-mind for potential customers throughout their buyer journey. When they are ready to make a purchasing decision, your brand will be the first one they think of.
Boosting ROI
  • Working with our content creators is a cost-effective alternative to hiring an in-house team of writers. Our experienced team will produce high-quality content that rivals or surpasses what you can create internally. This translates to achieving desired outcomes at a fraction of the financial and time investment.
Creating Integrated Content Campaigns
  • Quality content is essential, but it is only part of the equation. To maximize effectiveness, we develop fully integrated campaigns that include a diverse range of asset types. Our teams collaborate across departments to create and curate content that aligns with brand guidelines, provides value to your audience, and serves a specific purpose within your overall strategy. From search engine optimization to social media marketing, every digital marketing function is synchronized to enhance your content creation strategy.
Maximizing Content Creation Investments:
  • Your marketing goals are our priority. We bring commercial value to your brand through purpose-driven content marketing strategies. Each asset is tied to a specific dollar amount, allowing us to create, track, analyze, and report on the results of your content investment. Our services focus on what works and continuously improve to ensure optimal performance.
Content That Counts
  • Content marketing is a thriving industry with immense growth opportunities. We create content that truly matters and converts. Our goal is to deliver impactful and meaningful content that drives results for your brand.
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