Harness the power of strategic partnerships to amplify your brand's presence. Explore opportunities for product placement in films or collaborate with captivating storylines that resonate with your key consumer demographic. Tap into the star power of entertainment to elevate your brand! Enhance consumer awareness and engagement through co-branded media buys, captivating retail signage, exclusive music downloads with purchase, sponsorship of premiere parties, and enticing sweepstakes extensions.
Promotional campaigns come to life when your brand joins forces with an entertainment property or strategic brand partner, seamlessly integrating them into planned brand media advertising, point of sale materials, or brand packaging. Our strategies provide tailored activation opportunities for Regional, National, Global, or Territory-specific targets.
Click here to get started today!In an entertainment strategic partnership, typically, no fee is paid to the production by the brand. Instead, the production benefits from the opportunity to reach new consumers through the brand's marketing efforts and existing advertising budget planned during the production's release.
Media buy requirements are determined based on the campaign's reach and how the brand will incorporate the production into planned media and retail advertising. Additional licensing fees may apply if co-promotion extends beyond traditional promotional windows or territories. Retail or social media activation components are tailored to suit each campaign.
Collaborating with a brand that shares a similar consumer target enables you to leverage their fan base and co-market on a reduced budget. These partnerships encompass a wide range of possibilities, from retail collaborations with grand prizes to co-branded media initiatives, often involving a trade-out of goods instead of cash. Additionally, strategic partnerships can open new sales distribution channels. Strategxy specializes in developing brand partnership strategies that align with both consumer and internal employee needs.
